Will Starbucks Succeed in Milan? Why aren’t there any Starbucks in Italy? It’s a question that comes up often when visiting as most travelers are used to seeing one on every corner these days. I have always felt a sense of pride for Italy that they’ve held off for so long (that is until next month). Don’t get me wrong, a White Mocha from Starbucks is one of my favorite indulgences, but I think it’s safe to say even the most diehard Starbucks addict won’t miss it in Italy! My understanding is Starbucks never ventured into the Italian market out of respect for Italy’s special coffee culture as well as uncertainty as to whether they could compete with the local cafes. Time will tell how Starbucks does in the land of cafes and cappuccinos! After all, the coffee culture in Italy is second to none. Since the Italian cafe menu may look a little different to what you’re used to, here is a cheat sheet to help you navigate the Italian coffee scene. How to Order Coffee in Italy When ordering a coffee in Italian say: Vorrei un caffè per favore (I would like a coffee, please) or keep it … Continue reading How to Order Coffee in Italy + Will Starbucks Succeed in Milan?
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